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Why Chanting Together Turns Strangers Into a Tribe — The Surprisingly Deep Psychology Behind Your Favorite Group Rituals

Why Chanting Together Turns Strangers Into a Tribe — The Surprisingly Deep Psychology Behind Your Favorite Group Rituals

Whether it's a stadium full of fans, a circle of kindergartners counting out who's "it," or a TikTok trend that somehow has forty million people saying the same six words — repetitive chanting does something wild to the human brain. We dug into the science, talked to experts, and came out the other side with a step-by-step guide to creating your very own viral chant. You're welcome.